rSTAR is a dynamic digital transformation and IT services company that empowers enterprise customers through innovative solutions across customer experience, data analytics, automation, and application modernization. We are seeking a highly experienced Marketing Director who will drive brand presence, generate pipeline, and support revenue growth in alignment with strategic business outcomes.
Role Summary
The Marketing Director will lead the development and execution of rSTAR's marketing strategy across high-quality lead generation, brand positioning, thought leadership, Account Based Marketing, event marketing, and sales collaboration. This is a senior-level role requiring proven expertise in B2B enterprise marketing, a strong grasp of the IT services ecosystem, and the ability to work cross functionally with sales and executive leadership.
Key Responsibilities
Develop and implement a data-driven marketing strategy aligned with rSTAR's growth objectives.
Establish measurable goals for demand generation, MQL growth, and brand awareness. Lead and mentor the marketing team, fostering a collaborative and innovative culture.
Drive end-to-end lead generation campaigns across digital, content, and account-based marketing (ABM) channels.
Implement lead scoring, nurturing, and optimization processes to increase MQL volume and quality. Align closely with the sales team to ensure seamless lead handoff and improve conversion rates.
Position rSTAR as a thought leader in IT consulting by developing and promoting high-value content such as whitepapers, case studies, blogs, and webinars.
Partner with internal SMEs to create messaging that addresses industry pain points and showcases rSTAR's expertise.
Strengthen rSTAR's brand positioning through targeted campaigns and creative initiatives. Oversee the execution of PR, social media, and influencer strategies to enhance market visibility.
Represent rSTAR at industry events, conferences, and other external engagements.
Lead digital marketing efforts, including but not limited to email marketing, paid campaigns, SEO/SEM, and website optimization.
Leverage AI & Utilize marketing automation tools (e.g., HubSpot etc) to improve campaign efficiency and lead tracking.
Track, analyze, and report on key metrics, including MQLs, campaign performance, and ROI, to refine strategies.
Leverage insights from analytics to drive continuous improvement in marketing initiatives.
Collaborate with sales, delivery, and product teams to ensure marketing initiatives align with business objectives.
Work closely with leadership to align marketing strategies with overall company vision and goals.
Qualifications & Skills:
Bachelor's degree in Marketing, Business, or a related field(MBA preferred).
10+ years of experience in B2B marketing with 5+ in a leadership role with a strong background in IT consulting or technology services.
Proven track record in driving MQL growth and managing demand generation programs. Expertise in digital marketing, ABM strategies, and CRM/marketing automation tools (e.g., HubSpot, Salesforce).
Exceptional leadership skills with experience managing and scaling marketing teams. Strong analytical mindset with experience in measuring and optimizing marketing performance.
Excellent communication skills and a flair for storytelling to position rSTAR as a thought leader.
Familiarity with the IT consulting landscape, including trends, challenges, and competitive positioning.
Preferred Attributes
Previous experience in IT Services, Systems Integration, or Saas organizations. Familiarity with partner marketing(Oracle, Salesforce, Google, Microsoft ecosystems). Strategic mindset with a bias for execution and results.
Ability to represent rSTAR at major tech conferences and events/ webinars.
Referrals increase your chances of interviewing at rSTAR Technologies by 2x
Medical insurance
Vision insurance
401(k)
Get notified about new Marketing Director jobs in Westmont, IL .
Chicago, IL $171,200.00-$214,000.00 2 weeks ago
Chicago, IL $125,900.00-$249,900.00 5 days ago
Bedford Park, IL $120,000.00-$150,000.00 5 days ago
Chicago, IL $170,000.00-$190,000.00 2 weeks ago
Bolingbrook, IL $143,000.00-$200,000.00 2 weeks ago
Greater Chicago Area $140,000.00-$175,000.00 2 weeks ago
Bolingbrook, IL $143,000.00-$203,000.00 6 days ago
Chicago, IL $110,000.00-$130,000.00 6 days ago
Chicago, IL $194,000.00-$344,200.00 1 week ago
Chicago, IL $75,000.00-$90,000.00 1 month ago
Greater Chicago Area $120,000.00-$150,000.00 1 week ago
Chicago, IL $150,000.00-$170,000.00 2 weeks ago
Lisle, IL $150,000.00-$175,000.00 1 week ago
Chicago, IL $140,000.00-$140,000.00 3 weeks ago
Lombard, IL $125,000.00-$225,000.00 5 days ago
Northbrook, IL $165,000.00-$170,000.00 2 months ago
Chicago, IL $140,000.00-$170,000.00 6 days ago
Chicago, IL $130,000.00-$165,000.00 2 days ago
Chicago, IL $139,000.00-$206,000.00 1 week ago
Greater Chicago Area $200,000.00-$230,000.00 2 weeks ago
Chicago, IL $152,500.00-$262,350.00 1 week ago
Chicago, IL $200,000.00-$225,000.00 2 weeks ago
Chicago, IL $175,000.00-$225,000.00 1 week ago
Chicago, IL $190,000.00-$220,000.00 2 weeks ago
Chicago, IL $148,800.00-$215,800.00 5 days ago
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr...Machinist The Machinist I is responsible for creating prototype machined parts on CNC Milling machines. The role will also create... ...and general maintenance on milling or lathe machines and general shop equipment. Must have a basic understanding of blueprint reading...
...financial, and customer service fields with internationally recognized brands such as Kenworth,... ...information technology and truck parts related to its principal business. Whether... ...to avoid border crossing delays and entry errors. Support SAP GTS implementation...
PRIMARY FUNCTION: Maintains office and/or maintenance shop buildings and grounds by performing the following duties. DUTIES AND RESPONSIBILITIES: Basic janitorial duties Clean building floors by sweeping, mopping, scrubbing or vacuuming Service, clean, and ...
...Main Responsibilities of a Warehouse Associate: Must be willing to work 10 hour shifts Power tool experience is a preferred Must be able... ...be able to read, write, and speak the English langua Shift, Picker, Packer, Transportation, Staffing, Warehouse, Associate, English...
...The Clinical Quality Improvement Nurse is responsible for the day-to-day performance improvement oversight of the care of pediatric trauma and/or pediatric burn patients across the continuum of care. The coordinator ensures compliance with applicable state, national, and...