Job Description

Job Description

We’re looking for a highly creative, camera-ready social media creator who can capture patient transformation stories , produce high-impact video content , and elevate the brand’s online presence across Instagram and other platforms. This person should marry storytelling with medical/aesthetic expertise and know how to make surgical procedures feel accessible and relatable to audiences.

About the Role

You will be the creative force behind our social platforms, capturing raw and authentic patient stories, transformation journeys, and educational content that highlights our approach to hair restoration and aesthetic treatments. You will work closely with providers and patients, guiding on-camera moments with empathy and professionalism.

Key Responsibilities

• Plan, shoot, and edit short-form video content (Reels, TikToks, Shorts) with high engagement and shareability
• Capture procedure highlights, patient testimonials, transformation journeys , and educational content
• Interview patients comfortably and confidently to create authentic narratives
• Collaborate with clinical staff to ensure medically accurate yet audience-friendly content
• Manage posting schedules and trends on Instagram, TikTok, and YouTube Shorts
• Innovate content ideas based on performance metrics and audience insights

Required Skills & Experience

• 2+ years creating content for social media especially video (Reels, TikToks)
• Strong editing skills with tools like CapCut, Premiere Pro, Final Cut, or equivalent
• Proven ability to work in medical/aesthetic environments or with patient content
• Stellar communication and on-camera confidence
• Portfolio of work with measurable engagement

What Makes You Stand Out

• Experience in medical or aesthetic marketing
• Successful patient testimonial content with high conversion
• Viral social media presence or demonstrated trend-spotting ability
• Ability to coach patients on camera with empathy and clarity

Performance Metrics

• Weekly content output (Reels, story series, educational clips)
• Engagement rate (likes, shares, saves, comments)
• Conversion metrics (consultation bookings influenced by content)
• Follower growth and retention

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